Web3 founders: if you're paying to acquire users who farm your airdrop and dump your token, you might be targeting the wrong audience. 💀😏 A DeFi trader, liquidity provider, and protocol developer have different needs. Stop marketing to “everyone in crypto.” Instead: → Identify 3 priority user segments. → Interview 5 people in each. → Find the problem they urgently need solved. → Create one targeted message per segment. → Track retention, not just wallet connections. Wrong users inflate your metrics while your runway shrinks. Are you acquiring users, or renting activity?
✦ Takes identified
Should Web3 founders use targeted user acquisition instead of broad-market marketing?
prescriptivefounder strategy
You’d be backing NO on “Should Web3 founders use targeted user acquisition instead of broad-market marketing?” — the opposite of what @anastasiachi argued.
Checking for a wallet…
Where people landed
1 yes · 0 no (casts, from 1 person). These are the classifier’s reading of each cast — not stakes, votes, or a poll.
- yes
Web3 founders: if you're paying to acquire users who farm your airdrop and dump your token, you might be targeting the wrong audience. 💀😏 A DeFi trader, liquidity provider, and protocol developer have different needs. Stop marketing to “everyone in crypto.” Instead: → Identify 3 priority user segments. → Interview 5 people in each. → Find the problem they urgently need solved. → Create one targeted message per segment. → Track retention, not just wallet connections. Wrong users inflate your metrics while your runway shrinks. Are you acquiring users, or renting activity?
AI hypothesisSome founders believe broad airdrops are necessary to build network effects and find product-market fit, even if retention is initially low.
Nobody has actually argued the other side of this one yet. That is a guess at what they’d say.